Evaluating Internationalization strategy of KOYO JEANS

4. Environmental Audit (Current markets) (CHINA, HONG KONG, AND PARIS)
(concise presentation of the key finding from your environmental analysis drawing conclusion to validate need for all the choices you will recommend. i.e further international development, new host country, strategy to adopt, entry mode etc.)
• Detailed SWOT/TOWS analysis
• Lifecycle analysis

5. Internationalization
• External Analysis (new host countries)( 2 OR 3 EMERGING COUNTRIES)
– Macro, micro and lifecycle
• Evaluation of National Competitive Advantage
• Evaluation of mode(s) of entry (Suitability and feasibility)

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