Students are to complete a business feasibility study with regards to preparing an event
CONTEXT
You are to assume the role of a consultant specialising in Events Management. You currently work for an organisation called: “We Make it Happen”.Your company is very successful as it considers all aspects of events including thefinancial, marketing and operations management.
Recently, you have met with a client, Mr Beiers, Deputy Principal Mission at Brigidine College, Indooroopilly. The meeting has produced the following summary:
To propose and subsequently research the feasibility of a fundraising event for the theme of “An afternoon in paradise”, with regard to specific marketing, operations and financial management and strategies.
TASK
You are to prepare a business feasibility study(1000-1500 words) to present to the client, as to the feasibility of launching the event based on the report of Marketing, Operations and Financial Managementstrategies. You are toprovide validrecommendations and well-reasoned justification.
Business Feasibility Study: TASK GUIDELINES:
You are to complete a written business feasibility study of 1000-1500 words.
• Feasibility studies do NOT include: definitions or appendices.
• Feasibility studies may include:subheadings, bullet points, tables, charts and diagrams.
• Ensure you present findings (from primary and secondary research) in the written document.
o Primary research must be gathered using a market research survey such as survey monkey (https://www.surveymonkey.com), interviews with relevant key business representatives and the collection of data from observations.
o Secondary research must be included. In-text referencing and a reference list must be used (refer student diary). Ensure your work is in your own words, if referencing include author’s details, do not plagiarise.