Examine lifestyle TV’s relationship to discourses of class and consumerism, and discuss which identities are supported/reproduced in this process.

Examine lifestyle TV’s relationship to discourses of class and consumerism, and discuss which identities are supported/reproduced in this process.
discuss how consumerist discourses coupled with individualism have been shaping our identities, especially since the 1990s by focusing on the media genre of lifestyle television. examine the rise of lifestyle tv, diy identities an the makeover tv as symptomatic of/supporting a new individual oriented, consumerist society that urges us to be better, eat healthier, look younger and live in designer homes, raising the question: at what cost?

can we shop for, consume and discard identities?

Biressi, Anita and Heather Nunn (2008) ‘bad citizens: the class politics of lifestyle television’ in gareth palmer (ed.) Exposing Lifestyle Television – The Big Reveal, Hampshire: Ashgate Lorenzo-Dus, Nuria (2006) ‘Buying and selling: mediating persuasion in british property shows’

Media Discourse, Norman Faircloough, 1995

Gender and consumption: domestic cultures and the commercialisation of everyday life, Lydia Martens, Emma Casey, 2007.

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