PART I: THE ORGANIZATION
Define the Business
Vision & Mission Statements
Abell Analysis:
Strategic Plan Outline
o Customer groups
o Customer needs
o Distinctivecompetencies
Existing Objectives and Strategies
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PART I: THE ORGANIZATION
Define the Business
Vision & Mission Statements
Abell Analysis:
Strategic Plan Outline
o Customer groups
o Customer needs
o Distinctivecompetencies
Existing Objectives and Strategies