Exhibitor Relations Co.

1. How is elasticity related to the revenue from a sales tax?
2. According to Exhibitor Relations Co., in 2006 average movie ticket prices were $6.55 and attendance was 1.4 billion; in 2007 ticket prices were $6.88 and attendance was 1.41 billion.
a. What happened to total revenue from 2006 to 2007?
b. If you were to estimate elasticity from these figures, what would your estimate be?
c. What provisos would you offer about your estimate of elasticity?