Facebook acquired Whatsapp

Facebook acquired Whatsapp

Format: This critical report should take the form of a report.

Submission: On Blackboard via Turnitin. See submission instructions under ‘Submitting assessments’

Marking criteria:

Introduce and summarise the chosen case study

Critically evaluate the business case using materials from BUSS5000 tutorials, lectures, readings, and online modules.

Provide evidence of additional quality research

Use an academic writing style

NB Reference sources by using the BSRG. Not doing so will incur a penalty.

You must choose one of the following three case studies. You are asked to evaluate one of them only, drawing on analytical tools and business concepts that you encounter in BUSS5000 this semester. You should also draw on additional material derived from your own research.

Facebook: Evaluate the recent decision by Facebook to acquire WhatsApp for US$19 billion. What were the reasons for the decision? Is the purchase of and the price paid for WhatsApp in line with Facebook’s strategic goals? Use your own research into this topic and your knowledge of the analytical tools and business concepts from BUSS5000 to assess whether this was a good investment decision or a poor one.