Final Project Consumer Behavior

Over three one-week periods, track the advertising activities of a product of your choosing. This can include any marketing medium such radio, television, billboards, web, and mobile devices. Please do not collect data for 21 disparate days. We’re trying to find patterns in advertising of the product. Determine and note the multiple branding messages and images used in each ad and be prepared to discuss the differences in the portfolio paper.At the end of each seven-day period (seven consecutive days), identify which ad aired the most and which medium was most used. Then, address the following questions in the journal:At the end of the three weeks, choose the three advertisements you saw or heard the most. Your paper should cover the following assessment for each of the three ads:To successfully complete this Portfolio, you must:

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