Firms’ internationalisation strategies
Critically compare and contrast these firms’ internationalisation strategies. Reflect on the degree to which the nationality and sector of firms is relevant with regard to internationalisation.
1. Select two manufacturing multinational firms (one from the US, one from Europe) and select two services multinational firms (one from the US, one from Europe). Critically compare and contrast these firms’ internationalisation strategies. Reflect on the degree to which the nationality and sector of firms is relevant with regard to internationalisation.
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