Fowles’ appeals and Aristotle’s – Cheap Research Essays

Paper instructions:
Select no fewer than two and no more than three advertisements for your analysis. Advertisements must have a common feature and come from the following organizational options:
Ads from the same issue of the same magazine, TV show, or radio station.
Ads from multiple magazines aimed at different audiences.
Ads from a single magazine source from different generations (e.g. 1950s, 1980s & 2000s).
Advertisements/commercials that consider all the same product (cigarettes, cars, insurance, etc.).
A single marketing campaign, perhaps one that was a colossal failure (the 1985 New Coke campaign is a good example).
Below are some questions that can help you analyze your advertisements.
• What appears to be the goal of the advertisement(s)?
• Which of Fowles’ appeals appear most frequently? Which of Aristotle’s Why? An ad can have multiple appeals but usually uses one overriding appeal. Does your ad(s) have one primary appeal?
• Do your ads use Fowles’ appeals in the same way that Fowles defines them?
• Has Fowles neglected to consider other appeals that you believe play a key role in the psychosocial marketing of your ad products/service?
• What appears to be the target audience(s)? What about the ads tell you that they are appealing to that audience(s)?
• How do appeals change when the audience or subject matter changes?
• How do the graphics, text, dialogue and headlines in the ads work upon our human motivations?
• Which content (text, graphics, white space, color selection, etc) is most successful, and what appeals do they target?
• What assumptions about cultural attitudes do the ads make? Consider such subject matters as expected gender roles or relationships between age/ethnic/socioeconomic groups.
• How do elements such as facial expressions, clothing and posture of the models, physical objects, even the weather affect your advertisements?
• Do they use humor, surprise, fantasy, wonder, human interest, or social concern to achieve final goals? If so, what appeals do these themes reflect?