1. Briefly define the Strategic Management Process as outlined in your text.
2. Present detail profile of the company.
3. Select the corporate mission and major corporate goals.
4. Analyze the organization’s external competitive environment to identify opportunities and threats.
5. Analyze the organization’s internal operating environment to identify the organization’s strengths and weaknesses.
6. Undertake a detailed SWOT analysis, referring to theory where possible.Select strategies that build on the organization’s strengths and corrects its weaknesses in order to take advantage of external opportunities and counter external threats.
7. The strategies should be split into; Corporate (2), Business (2) and Functional (2)
8. Wherever possible refer to management theory to support your proposals
Further Reading:
A. Appendix 1 A: Strategic Audit of a Company (page 66)
B. Page 375 – Format for Case Analysis: The strategic Audit
C. Appendix 12B: Methodology Page 381
D. Appendix 12C: Example of Student – Written Strategic Audit. Page 384.
Things you need to consider in selecting the case:
STEPS COVERED IN STRATEGIC DECISION-MAKING PROCESS
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