Global Brand
15 pages report about Krispy Kreme Company including (table of contents, objective of paper, introduction, footnotes and citations, conclusion, bibliography, etc with APA style). This paper should be typed doubled space.
1. Describe the globalization history of this brand/company,i.e.,the key stages of global expansion of this brand.
2. Describe this brand/company global marketing strategy.
3. One successful global marketing story and one failure story of this brand, and your explanations for the failure.
4. Marketing plan for this global brand into a specific country of your choice. (My choice is Ireland)
5. Conclusion ( What is the company doing now, What did you learn? and Anything that should be appropriate to include in conclusion. etc)