Step #1: Select an international marketing topic of your interest. Examples: global market entry strategies, international market
segmentation, global consumer behavior, international trade, globalization, standardization versus customization, etc. Remember, it is
your choice that is important to me.
Step #2: Find an article from such sources as BusinessWeek, Forbes, Inc., Time, Newsweek, USA Today, Wall Street Journal, London Times,
Chicago Tribune, USA World Report, and so on. Do not use any academic journals. The length of your selected article should be no more
than a few pages (say, two or three pages and no more).
You must use articles published after December 1, 2015, in an automatic zero for that assignment…no exception to this policy!!!
Step #3: Read the selected article carefully.
Step #4: Create a MSWORD (only in MSWORD Times New Roman with font 12) file consisting of the following sections:
a) a cover page indicating your name, your MU ID (901xxxxxx), course number, assignment number, and date submitted. Do not use your
SSN.
b) Organize your assignment using the following subheadings:
Summary: a summary of the selected article in your words.
Relevant Topics: explain the topics covered in the article.
Importance of the Article: explain the importance of the article to you
as an international marketer.
c) Be sure to edit your assignment for spelling, grammar, punctuation, etc.
It will be part of my grading your assignments.
d) Use appropriate heading/subheadings to organize your assignments:
Summary of the article, Relevance of Topics, and Importance of the
article.
e) Both quality and quantity, grammar will be considered.
f) Cite the reference of your article in full, including URL, if any.
g) Use single-spacing only. Use font 12, Times New Roman style.
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