Assignment Task
You are to assume the role of a marketing adviser to a UK company considering global marketing for the first time.
You have been asked to assess the market potential of two countries, investigate the environmental risks and the problems that may affect the development of a successful marketing mix. Based on your assessment, the end point is to select one of the countries for market entry.
1. Select a product or service. Something very specific works best. Agree your choice with your lecturer.
2. Select two countries in different continents.
3. Research both countries making a critical assessment and comparison of:
3.1. the macro environmental risk factors;
3.2. the adaptation/standardization challenges of implementing a successful marketing mix for market entry for each country.
4. Justify and propose a marketing mix for market entry for each country.
5. Justify the choice of one of the countries based on the above.
On this occasion the report should contain the following sections:
• Title and contents page (2 marks);
• Brief introduction (c.250 words, 4 marks);
• Critical analysis and comparison of macro environmental risk factors (c.1K words, 22.5 marks);
• Critical analysis and comparison of challenges related to a successful marketing mix (c.1K words, 22.5 marks);
• Proposed marketing mix for each country (c.1K words, 22.5 marks);
• Justification for choice of one country (c.1K words, 22.5 marks);
• Brief conclusion (c.250 words, 4 marks).
Important and helpful information
Please refer to the Module Guide for information regarding indicative reading, guidelines for the preparation and submission of assignments, and the assessment criteria.
Submission
(Details regarding submission can also be found in the Module Guide but are reproduced here).
Unless otherwise notified by your module tutor, hard copies of assignments should be placed with a white general cover sheet, in the Assignment Post-box in Chancellor’s Mall.
Please note that all assignments are date stamped by the Academic Office once they have been taken out of the post-box. It is this date stamp which is taken into account (rather than the date stamp which students make themselves on the general cover sheet).
Electronic copies of assignments should be submitted via “Turn-it-in”. Please ensure you follow the instructions provided by your module tutor and on the assessment brief.
Submission of assessments may be done on or before the published submission date. Assignments not available at this time will be considered late unless an extension has been previously agreed.
Students who fail to submit assessments by the specified date (without an extension being granted or without accepted Mitigating Circumstances) will be subject to the following penalties:
Up to 5 calendar days late = 10 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than 40%.
Up to 10 calendar days late = 20 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than 40%.
More than 10 calendar days late = 1 mark awarded.
Please note that it is your responsibility to ensure that the assignment is submitted in the format/s specified in the Module Guide or on the Assessment Brief.
YOU SHOULD ALWAYS ENSURE YOU KEEP A COPY OF ANY ASSIGNMENT SUBMITTED.
In the case of exceptional and unforeseen circumstances, an extension of up to 7 days after the assessment submission deadline may be granted by your Programme Leader. You should complete an Extension Request Form available from Student Services and attach documentary evidence of your circumstances, prior to the published submission deadline.
Requests for extensions for periods longer than 7 days must be made using the Mitigating Circumstances procedures.
Please see the Programme Handbook for further details.
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