Global Marketing-Strategy and Practice

LO1    Examine the strategic issues affecting an organisations success in the global marketing area.
LO2    Analyse contemporary global marketing strategy and practices across a variety of industries and products  to understand how decisions and research is underpinned by recognised international models and theories
LO3    Evaluate the strategic factors impacting on the decision to go global with marketing and evaluate their individual impacts on the supply chain i.e. logistics or make or buy decisions.

yes
LO4    Critically analyse the totality of global marketing decisions and their effect on the success of the business to business strategy adopted.
yes

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