LO1 Examine the strategic issues affecting an organisations success in the global marketing area.
LO2 Analyse contemporary global marketing strategy and practices across a variety of industries and products to understand how decisions and research is underpinned by recognised international models and theories
LO3 Evaluate the strategic factors impacting on the decision to go global with marketing and evaluate their individual impacts on the supply chain i.e. logistics or make or buy decisions.
yes
LO4 Critically analyse the totality of global marketing decisions and their effect on the success of the business to business strategy adopted.
yes