Learning Outcome(s) Assessed: Analyse the environment & key players in Opthalmic Lenses industry. Forecast what might happen in short medium long term how could that impact Essilor and why …(Essilor exact questions given separately) Description of Assignment: Preparing a briefing for the CEO with conclusions & recommendations evaluating the Acquisition of a company that will enhance the host company’s future Quality Indicators (how will it be graded; what constitutes a good assignment): The thinking includes significant amount of Research into their market, the company product and criteria for making the recommendations.