Google: Research Google’s attempt to buy into wireless via the 700 MHz Spectrum Auction

Google: Research Google’s attempt to buy into wireless via the 700 MHz Spectrum Auction

Answer the following questions:

1- Why did Google make this move? What do they hope to accomplish?
2- How does Google’s support for Open Access fit into Google’s plans?
3- It looks like Google wants to get into wireless, yet wireless is not one of Google’s core competencies. What should Google do about this?
*Apply as many TCOs as you can to Google’s attempt to buy into wireless.

*TCOs are terminal course objectives and they are as follows:

TCO A Given a company situation be able to describe the industry dynamics of technological innovation
TCO B Given a company situation be able to determine whether and how to protect its technological innovations.
TCO C Given an organizational and industry context, identify the core technological competencies of the organization.
TCO D Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.
TCO E Given information about a company’s industry and organization, formulate a technological innovation strategy through its new product development strategy.
TCO F Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.