Your responses will be evaluated on content, critical thinking skills, application of
entrepreneurial concepts from our text and the case study readings, accuracy, and form. The case
study should be approx 5 pages in length. You can order the Case Study Growing tentree: Social
Enterprise, Social Media and Environmental Sustainability, by Peter Moroz, Simon Parker, and
Edward Gamble at the following link: https://cb.hbsp.harvard.edu/cbmp/access/48087752
After you order and download the file, your assignment will be to read the case and thoroughly
answer the following questions:
Case Analysis Questions:
1. (a) Does TT have a sustainable business model, as a high-cost producer with a social
mission (social enterprise)? Or is its business model just an easily imitated fad that cannot
ultimately survive in a competitive marketplace? (b) Could TT achieve the same success
if it were organized as a not-for-profit rather than a for-profit enterprise?
2. How has TT innovatively exploited social media? How has TT’s use of social media
contributed to its success to date?
3. What options does TT have for sourcing its apparel (e.g., offshore or onshore)? Which
option should it choose? Why?
4. What are TT’s key drivers to success? How can the company build on these strengths to
lock in sustained competitive advantage? What other steps can TT take to achieve even
greater growth?
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