GSK and Ribena case

GSK and Ribena case

Order Description

Please Analysis the company from 2000 to 2014 in this case study in these ereas:

– Contents Page

– Introduction

1- External Analysis

? Abell’s Framework

? P E S T L E

? Porter’s five forces Model

? The industry or the industries of this company

? Customers ( who,what and how)

? anythings that you want to add

2- Internal Analysis

? the HR

? Resources

? Value Chain Model

? anythings that you want to add

3- The Ribena Case

? Organizational Structure

? Miscommunication

? The role that social media

? Lessons

? Corporate Apologia

? Lewin & Kotter’s Stages of Change Process

? anythings that you want to add

– conclusion