Haier: Taking a Chinese Company Global

Haier Case Questions:

1) Why was Haier so successful in China?
2) Was Haier’s decision to globalize into developed international markets early on a good strategy?
3) Can Haier build on its success in niche products to become a dominant global brand in high-end white goods?
4) Is Haier’s “two-thirds” strategy a viable or wise approach?

**All the questions posted above need to be answered very thoroughly and a complete analysis, including a little introduction and conclusion. I attached the case study and the excel sheet that goes along with it. Only these TWO sources should be used for the analysis.

 

 

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