You are required to complete an analysis of the marketing strategy of our Client Partner – Hitachi machinery Australia. Relevant frameworks for marketing ethics, and social responsibility should be applied and used to formulate a marketing solution supported by other marketing concepts and analytical tools.
The analysis must demonstrate:
(a) group understanding of the predominant marketing systems, and ethical, and social responsibility issues in the Client Partner industry
(b) the potential to develop ethics and social responsibility strategies for the Client Partner
(c) application of the analysis to the Client Partner.
This Assessment Task relates to the following Learning Outcomes:
• Articulate frameworks and approaches to harness the power of marketing-oriented thinking for the creation of long-term advantage of any organisation.
• Be able to conduct an industry and market analysis to assess market opportunities by analysing customers, competitors, collaborators, and other external forces
• Enhance awareness of marketing’s contribution to society through discussion of ethical and professional conduct and issues in corporate social responsibility
• The report it’s not about the current situation but it’s about the opportunity for the current situation and what is the future opportunity, which must be
o the marketing intelegent = it’s a past, pres and future-what do know and what we don’t know(opportunity)
o c1= about the pres – competition doing
o strategy intelent = what is the strategy we must do now to achive a good marketing place
o You must have conclusion and recommendation
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