hospitality strategic management
Specifically you are to:
In your report cover the following areas, the details of which will be discussed in class.
1. Introduction
• Introduction to the report
• Brief Introduction to the organisation
2. Vision, Mission and Culture of the organisation
• Identify the key components of the organisation’s mission and provide an analysis of the identified principles and beliefs in relation to the organisations vision.
• Characterise its culture and discuss how it relates to the traits of a healthy culture, also noting whether it is matched to their strategy.
3. Strategy identification and discussion:
• Identify the corporate level strategy of the organisation and discuss the benefits of this strategy.
• Identify which generic business level strategy the organisation is pursuing and discuss the key elements of this strategy. Use examples from the case study to support your argument.
4. Industry Analysis:
• Using ‘Porters Five Forces’ model analyse and discuss the competitive factors influencing the organisation.
i. Discuss the influences within each force to justify and determine the balance of power for each force.
ii. Evaluate the overall competitiveness of the industry.
• Identify where the organisation would be positioned (to be confirmed in class) and identify and discuss the situation by showing a comparison in a strategic-group map or other similar diagram.
5. Analysis of organisational competencies:
• Identify and discuss the core/distinctive competencies (key success factors) that the management of the organisation has tried to build.
• Discuss how the organisation is building value into its product and service offering.
6. Conclusion
• Provide a brief summary of the presented information to explain how the organisation has been successful.
• What recommendations would you make to the CEO of the organisation to ensure it is successful in the future?
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