How Advertising Gurus Can Inform Poetry and Prose
Instructions:
50 minute graduate lecture
Use advertising maxims and demonstrate how they apply to the literary creative writing discipline
Talking points, Literary Quotes, A couple of prints ads and a commercial for comparative purposes.
Business books – you find and cite others:
-Hershell Gordon Lewis, On the Art of Writing Copy and Alistair Crompton’s
– Anthony Simonds-Gooding’s, The Copywriter’s Bible are the business book sources.
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