How Google creates a competitive advantage assessment description
Project instructions:
Questions to Consider
As you complete the assessment work in this unit, you may find it helpful to consider the questions below. You are encouraged to discuss them with a fellow learner, a
work associate, an interested friend, or a member of the business community, in order to deepen your understanding of the topics.
An organization can create excess value and earn superior profits by locating in an attractive industry or establishing a competitive advantage over its rivals. The
distinctions between these two choices have commonly been identified as corporate strategy (Where should we compete?) and business strategy (How should we compete?).
Consider the following generic types of business strategy: cost leader, differentiation, and hybrid:
Does where an organization competes affect how it competes?
Does market volatility affect the choice of business strategy to gain a competitive advantage?
What resources and capabilities are likely to produce a sustained competitive advantage?
To what degree should strategic alignment with values and purpose influence how a business competes?
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[u04a1] How Google Creates a Competitive Advantage Assessment Description
Assessment Context
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 1: Analyze Organizations and competitive environments using theories and models of strategy.
Analyze how a corporation creates a competitive advantage.
Analyze how a corporation aligns its mission to business strategy.
Analyze how a corporation aligns its capabilities to business strategy.
Competency 4: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Communicate in a manner that is professional and consistent with expectations for members of the business profession.
Assessment Instructions
For this assessment, use the research you have conducted on Google, Inc. and its resources and capabilities, the competitive market in which it operates, and the tools
and techniques it uses to drive its strategies, to write a paper in which you complete the following:
Analyze how Google creates a competitive advantage.
Analyze how Google aligns its mission to business strategy.
Analyze how Google aligns its capabilities to business strategy.
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