How to Prepare a Marketing Research Plan

Assignment 6

Assignment: Prepare a Marketing Research Plan

http://extmedia.kaplan.edu/business/AB219/1403C/Misc/Unit6/U6_Marketing_Research_Plan_Proposal.pdf

http://extmedia.kaplan.edu/business/Media/MT219/UDT/index.html

Scenario:

The car sharing business has grown in popularity throughout the world in densely populated
major city centers. Over the past few years, U Drive Transport Company has dominated the
United States marketplace as a premier car sharing business. You have recently accepted a job
with U Drive Transport as a marketing associate to help the company expand into the global
marketing environment. To familiarize yourself with the car sharing business, visit the websites
of competitors of U Drive Transport:

● Perform a search using the terms “car sharing” on the Internet. Research two
competitors to UDT Company.

Following the Marketing Research Plan, prepare a 2–3 page marketing research plan that will
give the owners of U Drive Transport the information they need to make an investment decision
in the global marketplace. Make sure to include a separate title and references page (your last
page), as well as use APA format and citation style. Execute the following checklist to complete
this Assignment:

Checklist:

 Watch the video on U Drive Transport by clicking on the video icon.
 Choose “Region” in the Global Marketplace by visiting: http://www.state.gov/countries
 Once you have chosen the region of the world to focus your attention, choose one (1)
country within your chosen region. Within the country, locate one (1) major city center to
conduct marketing research to understand the opportunities and threats within the
market.
 Based on your research of the major city center and what you understand about the
strengths and weaknesses of U Drive Transport, prepare exactly three marketing
research (problem/opportunity) questions for your marketing research plan.
 Based on your marketing research questions, prepare a marketing research plan design
following the example below.