IBM case study
note: using by own knoledges, reference no more than 80 words
Read the article about IBM and write a brief essay about how the company is implementing this culture change.
What is an example of how the company is focusing on a structural perspective to do this?
A human resources perspective?
A political perspective?
A symbolic perspective?
Can you find, or predict, how the company will use the four dominant perspectives as they invest in this major effort?
You may wish to see the article online so that you can view the photos for more evidence of what is happening.
There are other sources of information available, too, if this interests you. See Fast Company, for example:
https://www.fastcodesign.com/3028271/ibm-invests-100-million-to-expand-design-business