Efgnment 2.1: Identify Motivation Points
Pcription
Write up an analysis of the following target audience: freshmen at AAU.
Identify their main motivation, pius at least four other lesser motivations,
f for a minimum total of 5 motivation points. What are they afraid of?
i What do they want? What are the forces working against them? Between
L 200-400 words.
A/éljgxe of this assignment is to practice identifying motivation points in a
iiextce.
purpose of this assignment is to practice identifying motivation points in
itget audience.
iubmission Directions
assignments should be:
-(typed, printed, and double spaced
2-point font, Times New Roman or similar
audiences can be identilied through demographics and psychographics.
DomograpI’tics help determine who people are: gender. age, profession. location,
Income. marital status. relationship status. etc. Psychographlcs help detefmine what
people desire and why: values, interests, attitudes. personality types, emotional needs,
e c.
iflttat is audience motivation?
Audience motivation delves deeper into the psychographics ot your target. Motivation
helps explain what your target wants. why they want it. and what they’ll do to get it.
Audiences may be motivated by many things: creativity. sadness, greed. education.
price, health/wellness. comlort and recognition to name a tew. A successful piece taps
into what motivates our audience. so they are nrore likely to read our work and buy into
our arguments.
How to. lind motivation points?
Consider your intended audience- start with demographics and psychographics.
Consider what each description tells you. Look at relationships between descriptions to
gain insights. For example, what would likely motivate 40-year-old lemale art teachers
that make $6oK per year? Creativity? Probably. Wealth? Probably not.
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