A) Context Summary Of
1) Justify Title
2) Key Bits of Lit.Review
3) Methodology
B) Primary Research Aim (What do you need to find out)
Objectives (How will you do it? How will you carry it out?)
Sample – Which companies / Store industries Interviews (Do they layout the stores differently for men and women etc?) (How do industries attract the generation Y) The companies have to be technological based to attract the generation Y for example something like Burberry.
Generation Y Male + Female
1 Focus group 4 MALES
1 Focus group 4 FEMALES
C) Data Collection Method
Describe the focus groups
Describe the Interview
D) Findings. Discussion of what you found out
Analysis what has been said
E) Conclusion – also how does this apply to the industry and is it/can it be helpful in real life
F) Recommendation
The project uses a file I will upload as the base. So use it to get the idea and what and where I wanted to take the subject.
Its due in 30 days. However, I will need some sort of work to show my teacher on the 26th of February 9AM UK time. I was told to show some progress and planning and some work for section A. Also a questionnaire or interview should be used for the research purposes. so a sample questionnaire or interview is needed by Thursday as well.
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