Important aspects that influence Customer Experience in the banking industry

Important aspects that influence Customer Experience in the banking industry

This assessment will help students to evaluate a market situation and identify an appropriate research method to make an effecting marketing and business decisions. Students will use it as an opportunity to creatively design, plan and execute a research project considering the ethical issues related to the project.

Assignment: Identify a corporate situation like Lloyds Bank in an existing financial service company in the UK that could disturb you as a manager. Evaluate the situation and use marketing research methodologies to find solutions to the problems faced by you. Prepare a report that will explain and guide top management to benefit from the solutions in terms of company growth. Your report should include the following sections:

Title page
Executive summary (include a summary of all sections for the busy executive who may not have time to read the whole report)
Table of contents

1. Introduction and problem definition (using the secondary data that you have collected provide some background information on the problem and explain how the company behind it will benefit from the research, clearly define the problem and opportunity to identify the objectives and/or hypotheses of your research)
2. Research method and limitations (outline and justify your chosen research method and highlight the limitations of your research design)
3. Research findings (present key research findings in relation to your objectives and/or hypotheses)
4. Conclusions and Recommendations (key conclusions and recommendations for top managers in relation to your findings)
Appendices (if any)

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