In What Way Does Pricing Impact On Consumer Buying Behaviour of FMCG in the UK: A Case Study of Unilever
Pleasse note the following:-
Referencing Method: Harvard(Anglia) Referencing Style
Line Spacing: 1.5
Word Style: Times New Roman (Size 12)
Questionnaire: Use SPSS
For the QUESTIONNAIRE, There will be Four Parts:-
PART A: Social Demographic
-Age
-Gender
-Occupation
-Household Income
PART B: Consumer Buying Behaviour
-Why are they buying?
– How often they buy?
PART C: Pricing
PART D: Customer SAtisfaction
On top of the questionnaire, put the topic of the dissertation. After that, write an Introduction(Eg. to investigate-tittle). Then write that ” this survey is part of my BABS-used only for academic purposes.”
Please use ProQuest and Ebsco Host to create the questionnaire. Search articles on “Measuring the impact of pricing.(Strategies)
For Example:-
Which Type of the FMCG products you buy?
-Dish wash
-food
Which of the following factors best explained why you purchased Unilever products?
-price
-brand
-quality
**P.S. Questionnaire need to be open and close ended questions.
Close ended need at least 20-25 questions
References: MAJORITY have to be from Journal Articles,Articles,Reports,Books and LESS from Websites