Individual Report: A Market-Oriented Confectionery Manufacturer

LEARNING OUTCOMES ASSESSED: Knowledge Based Outcomes: 1. Understanding of the key issues in managing marketing operations within an organisation 2. Understanding of the tools and techniques employed by marketing managers in developing and managing their strategies, plans and operations 3. Understanding of the importance of, and mechanisms for, control and evaluation within marketing management 4. Understanding key trends in marketing management Skills Based Outcomes: 1. Analysis of information and/or a situation 2. Problem solving and decision making 3. Reading, synthesising and reporting of current marketing management topics