Industry Analysis – a case of Copenhagen Airport (CPH)

Subject Business Strategy.
Industry Analysis – in regards to Copenhagen Airport and the effects of the factors influencing on the company

Main theories to be used – please note that there is no necessity of describing the theory in the paper, but can be done in the appendix:
PESTEL analysis (Political, Economical, Social, Technological, Environmental, Legal factors)
Porter’s 5+1 forces of competition (Rivalry among existing firms, Threat of new entrants, Bargaining power of suppliers, Bargaining power of buyers, Threat of substitutes, The suppliers of complements)
Opportunities and Threats of SWOT analysis

Copenhagen airport as a unit as a whole to be analysed. Please also use graphs, diagrams and what ever necessary to elaborate the point made.
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