[30% Individual Report] [Due Week 14]
Note:Read all instructions carefully
An individual must choose a product/service organization.You must select a large firm in the UAE or international firms operating in
the UAE. (Hint: Select a firm that has very significant operations management activities.) Here are some examples of firms (companies) in the
UAE that you can consider:
• ADNOC
This is an individualproject worth 30% of the Courseand due on week 14.
In your answers it is highly recommended that you refer to the handouts from week 1 to week 15.
IndividualReport must be submitted on SafeAsign.
You must also do some research into chosen organization to strengthen your answers. Students must analyze the questions rather than
taking descriptive approach.
Ensure all sources from other books and websites are correctly referenced.
BASICS OF THE PROJECT:10 marks
Title page(1 mark)
The Title can be something like: “Operations Management practices of ___________ .”
This should be a separate page. You can include a photograph or logo or something here.
Table of contents(1 mark)
The Table of Contents must indicate the headings in the project as well as the page numbers. The Table of Contents must also be on a separate
page.
Basic guidelines for the project: (7 marks)
– Use numbered headings and paragraphs. This will make referrals easier and will make references to the Table of Contents easier.
– Check the spelling and sentence structure [grammatical errors].
– The project should be typed at 1½ line spacing. The Font size should be 12. You should use Times New Roman or Arial Font
– Page layout should be portrait.
– You must quote and include your references. Also include a list of references at the back of your project. This is very important.
Structure of the project(1 mark)
Here is a basic structure for the project:
– CAPS and BOLD for the main headings
– Bold, for the subheadings and
– Bold and Italics for the sub-subheadings
If the company provides a service, you may have to be creative and elaborate on certain sections. Service companies will have unique
operations management activities and you should highlight them. The marks allocation will be adjusted accordingly.
1. INTRODUCTION TO THE STUDY [Page guideline: 1 Pages]
Background of the companyand the industry in which the company competes
In this section you provide a brief backgroundof the company. Be sure to discuss the main products and/or servicesthat the company sells.
Describe the industry in which the company operates. You can mention something about the location and if the company operates locally or
internationally. You can also briefly mention something about the competition and how you believe the company competes (relating this to their
operations), as well as something about the company’s position in the market. For example, are they market leaders or not?
10 marks
2. STRATEGY OF THE COMPANY[Page guideline: 2 Pages]
• What is the “mission” of the company? If unknown, explain what you think the mission would be.
• What are the three main strategies that a firm can follow?
• What is a core competence and what is the core competence of the firm?
• Which strategy is the firm following? Is it a low cost, differentiation or response strategy? Why do you say so? Justify your answer.
o Provide an example of a functional (or departmental strategy for the firm)
o Illustrate how this functional strategy is aligned with the organizational strategy.
10 marks
3. FORECASTING [Page guideline: 2 Pages]
• Briefly explain the different forecasting approaches and which approaches the firm is using.
• Provide examples of how the firm can use the different forecasting techniques (qualitative and quantitative).
• Provide examples for the firm for each of the time horizons of the forecasts.
10 marks
4. CAPACITY PLANNING [Page guideline: 2 Pages]
• How is the firm managing its capacity? Explain your answer.
• Do they have enough capacity or do they need more capacity? (What do they do if they need more capacity?)
• Provide examples of short-term and long-term capacity planning. What is the difference?
• Which capacity alternative is followed by the firm to enhance capacity management?
• Is the firm managing capacity according to their selected strategy (low cost/ differentiation/ response)?
10 marks
5. Process Selection and Facility Layout [Page guideline: 2 Pages]
Give a chart depicting the process that happens in the organization. If you have a difficulty you may describe an initial process and further
explain the other processes.
• Which process design is the firm following? Explain the process briefly in terms of volume, variety and flexibility.
o Provide an example.
o What are the advantages of the process?
• Which layout is the firm using? Study the layout of the organization, what type of layout is it? Do you think the layout is good and
helps in free flow of work? Explain with examples.
• Is the firm managing their process design and facility layout according to their selected strategy (low cost/ differentiation/
response)?
10 Marks
6. PRODUCT AND SERVICE DESIGN [Page guideline: 2 Pages]
• Discuss the various product designs that the firm uses for its products or services.
• Where would you position the firm’s products or services in their product life cycles and why do you say so?
• Is the firm managing product design according to their selected strategy (low cost/ differentiation/ response)?
• Briefly explain the legal ethical and sustainability issues that a firm has to consider when designing a new product.
• What is the firm doing to consider the effects of legal, ethical and sustainability considerations in the design of their
products/services?
10 Marks
7. LOCATION[Page guideline: 2 Pages]
• Where is the firm located? Explain your answer.
• In your opinion, is this a good location? Why or why not?
• Which factors did they consider (were present) when they made this decision?
• Does the location support the strategy of the firm? Why or why not?
10 marks
8. QUALITY MANAGEMENT[Page guideline: 2 Pages]
• Discuss the dimensions and management of quality in this section.
• What is the firm doing to improve quality? What can you recommend to them in terms of quality?
• What are the costs associated with quality and provide examples for each cost category for the firm.
• Identify quality tools and explain which of the quality tools is the firm using?
• What is inspection and benchmarking and does the firm make use of inspection and benchmarking?
• Where can a firm use inspection and where does the firm use inspection?
10 marks
9. CONCLUSIONS[Page guideline: 1 Page]
In this section, you have to make some conclusions and recommendationsto the company for the way forward. Based on the findings in the
project, where do they see themselves in the future? Is the company following their selected strategy? What can you suggest to them? What
recommendations can you make to them?
10 marks
Marking Criteria:
Organization of Report: 10 marks
1. Introduction 10 marks
2. Strategy 10 marks
3. Forecasting 10 marks
4. Capacity Planning 10 marks
5. Process Selection and Facility Layout 10 marks
6. Product and Service Design 10 marks
7. Location 10 marks
8. Quality and Quality Management 10 marks
9. Conclusion and Recommendations 10 marks
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