Innovations-2
– Consider and discuss Appleās products. Using the Boston Box matrix (or BCG Matrix, as it is also known), discuss which products can be classified as cash cows, stars, question marks and dogs (Morrison and Wensley, 1991).
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Innovations-2
– Consider and discuss Appleās products. Using the Boston Box matrix (or BCG Matrix, as it is also known), discuss which products can be classified as cash cows, stars, question marks and dogs (Morrison and Wensley, 1991).