International and Global Marketing

Project description
1. THE ESSAY IS DIVIDED INTO TWO SECTIONS WITH EACH SECTION HAVING ITS OWN QUESTION. REFERENCES FOR EACH SECTION SHOULD BE LISTED AT THE END OF EACH SECTION.

2. PLEASE PAY PARTICULAR ATTENTION TO THE MARKING CRITERIA AND ADDRESS ALL THE ISSUES LISTED.

3. PLEASE USE REPUTABLE ACADEMIC REFERENCES

Department of Marketing, Tourism and Events Management

INTERNATIONAL& GLOBAL MARKETING

REASSESSMENT

(2000 words)

TM6003 Assignment Brief:

•   This reassessment is worth 50% of the module grade, assessesLearning Outcomes 1 & 4
•   Present in the form of a two part portfolio. NB:Please place the list of references for a section at the end of each section.
•   Each section should be written in Report Style(i.e. structured appropriately, using logical subheadings, page numbers, formal writing style, etc).
________________________________________

Portfolio Part 1 – Market Entry Strategy

1. Using an organisation of your choice, identify and critically appraise ONE market entry strategy it has usedto enter into one of its foreign markets. Considerany factors which may have influencedthis choice of entry method. (approx. 750 words)

Learning Outcome 1: ‘Critically evaluate the foreign market entry strategy process’.

Portfolio Part 2 – Contemporary International Marketing Issue

2. Identify and critically analyse a specific contemporary marketing issue and the associated opportunities and challenges facing today’s global and international marketers.Apply your answer to relevant examples from the international/global marketing environment. (approx. 1250 words)

Learning Outcome 4: ‘Identify and evaluate the contemporary issues that may affect the international marketing environment’.

Students should submit their work by 12 noon on the deadline date electronically via Moodle. Please follow the on-screen instructions, paying particular attention to any specific instructions for each assignment. Please note that you MUST submit your work as a Word document and include a cover/front sheet which has the following details written on it:
•   Module Title and Code
•   Module Leader and Seminar Tutor
•   Your student assessment number
Student work that does not have a cover sheet with this information on will not be identifiable after marking has taken place and risks being recorded as a non-submission.

University Marking Criteria

Below is a more succinct version of the above link, interpreting grades on undergraduate programmes of study.
Whilst the learning outcomes tell you what it is you have to do, assessment criteria are used to measure the extent to which you have achieved it. Your assessment feedback sheet will contain comments on your work and a percentage grade. The grade indicates the tutor’s assessment of the standard of your work, in relation to the level characteristics described above. A general summary of these grades (and their broad relationship to overall degree classification) appears below.

Grade   Description   Classification
70%+   Work of exceptional quality
Virtually all of the relevant information/skills accurately deployed. Excellent and exceptional grasp of theoretical, conceptual, analytical and practical elements. Very effective integration of theory, practice and information in relation to the objectives of the assessment.   First (1st)
60 – 69%   Work of very good quality
Most of the relevant information/skills accurately deployed. Good grasp of theoretical, conceptual, analytical, practical elements. Effective integration of theory, practice and information in relation to the objectives of the assessment.   Upper Second (II:i)
50 – 59%   Work of good quality
Some of the relevant information/skills accurately deployed. Adequate grasp of theoretical, conceptual, analytical and practical elements. Fair integration of theory, practice and information in relation to the objectives of the assessment.   Lower Second (II:ii)
40 – 49%   Work of satisfactory quality
Some omissions in the deployment of information/skills. Some grasp of theoretical, conceptual, analytical and practical elements. Limited integration of theory, practice and information in relation to the objectives of the assessment.   Third (3rd)
30 – 39%   Unsatisfactory performance (borderline fail)
Deficiencies or omissions in information, skills, theoretical, conceptual, practical elements. Limited integration of these in relation to the assessed work’s objectives. Some relevant content and marginal evidence of skills, knowledge or creativity, which could, in the light of overall performance, constitute the basis for a pass grade in the examiners’ judgement.   Fail
Below 30%   Unsatisfactory performance (clear fail)
Little evidence of the information, skills, theoretical, conceptual, analytical, creative or practical elements relevant to the assessment. Mainly irrelevant and/or incorrect information provided. Scant evidence of understanding of the requirements of the assessment.   Fail

Level Related Characteristics Associated With an Undergraduate Programme of Study
The descriptors below are used as the basis for the module learning outcomes that you will see at each level of study. The higher levels build on, and further develop, characteristics of earlier levels.

Learning Activities Study Skills Learning Styles
Level 6 (Year 3)

Ability to relate complex elements of knowledge to one another – to seek links; to demonstrate a critical approach to data and evidence; to begin to develop a mastery of complex skills and concepts in the subjects studied.

Further consideration of appropriate study skills and of lateral thinking. Ability to audit own skills and understand and monitor personal development as a learner.

Tutor/learner in collaborative partnership but with learning design largely tutor controlled.
Learner has mastery over a range of learning styles and can select appropriate style for task in hand.

CRITERIA
To guide you in writing this report consider the following criteria, which indicate what you are expected to demonstrate and what the tutor will be looking for when marking.
Presentation & Referencing
–   Word-processed, double spacing, on one side of the paper only, 12 font, A4 paper.
–   Please include a title page which the title of your work, number of words, the module title & number, name of your module SEMINAR tutor and your assessment number.
–   You should place any Appendices at the back of the relevant section of the portfolio
–   Introduce and conclude your work
–   Use numbered subheadings to structure your work logically and professionally.
–   doNOT use the 1st person.
–   Standard English – It is expected that your writing will conform to Standard English in terms of spelling, syntax and grammar