International business

Company: Starbucks or Boeing – you pick one
Problem: Need to figure out whether to enter market via export, license, joint venture, turnkey or other strategy (see textbook framework)
Complications: Political and financial problems make Russia very difficult today. But chances are, things change, and it won’t be so difficult forever.
Solution: Figure out how you recommend to enter Russia as Starbucks or Boeing – and compare / contrast your recommended approach with the others. Why is yours better? What might be your “Plan B” if the first choice becomes infeasible?
Place this order with us and get 18% discount now! to earn your discount enter this code: special18 If you need assistance chat with us now by clicking the live chat button.