International business environment

International business environment

Describe three examples where the process of globalisation has affected your chosen company. At least one of these examples must relate to events prior to 2000 and at least one must relate to events since 2008. For each example, using a PEST (or PESTLE analysis) explain which elements of the globalisation process are associated with the example. Describe how and why they are significant and demonstrate how these influenced the company’s response and actions at the time. Then, with reference to comparisons between all three examples, analyze how the nature of the global business environment has changed in the period since the earliest example.