International Marketing

1. Describe the variables that impact channel structure or alternatives.

2. Describe the various components of physical distribution and logistics that are under the marketer’s responsibility.

3. What would you do and not do to create a successful retail business?

4. What are your best tips for effective integrated marketing communications?

5. What is necessary to create effective advertising?

6. What is important for a marketing manager to understand about sales promotions?

7. What is important for a marketing manager to understand about public relations?

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