Instructions Part 2 (Individual Assignment #3). Select only one of the essay options below to complete. Upload completed assignment to ICON Individual Assignment #3 dropbox on or before April 13. Essay should be between 3 pages single spaced or 5 pages double-spaced. Attach any additional research or graphs supporting your analysis. Remember to add your name to the assignment before you upload.
• (essay assignment option 1)Research and evaluate McDonald’s menu pricing strategy i.e. what is their strategy, how is it applied globally. Is their pricing strategy effective? Why/Why not? Provide supporting data facts from at least three countries.
• (essay assignment option 2) Select same company（apple） as Assignment 2 and research and evaluate their channel structure, the utility provided through each level to the next level and the ultimate consumer if applicable. Is this an effective channel strategy? Why or why not?
• Essay assignment option 3) Select three current TV commercials from three different companies in different industries Ex. Company Ford Industry Auto; Ex. Company Coke Industry Beverage etc. Evaluate the commercials from perspective of the type of appeal Emotional? Rational? Primary communication objective—and surmise target audience. Assess effectiveness using logic from March 30 lecture and/or text.
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