You are an international marketing consultant and have been approached by a large organisation in your domiciled
country (Malaysia). The company has recently expanded overseas and is now seeking your advice on how to develop the
market. You are to propose a market development plan.
You must critically apply theory and strategies like Ansoff Strategy, Strategy Diamond, etc in the plan and
discussion
The organisation which has been chosen is PAPPARICH Group Sdn. Bhd.
Company website http://papparich.com.my/my/
In particular you must address the following factors:-
i) Provide an overview of the current organisation including its overseas strategic vision, miss and competitive
position. Relate the vision, mission and positioning to the organisational readiness for overseas expansion. (800
words) – 20 marks.
– Discuss and examine the critical factors that needs to be considered when exploring the appropriate segment of
the international market.
– You are expected to provide a logical and cogent critical discussion and provide an answer containing academic
and conceptual depth.
2) Conduct a country comparative analysis to suggest which country they should enter. your comparison should be
limited to 3 countries and should include the barriers of entry, culture, market profile and target market
segmentation as well a competitor analysis. (1800 words) – 40marks.
– You are requested to critically discuss the specific statement provided in the question and use examples to
illustrate the key points as directed.
You need to show critically discussion in the degree of focus on the specific question asked, structure and
provision and critical evaluation.
3) Discuss and analyse key factors that need to be considered when setting product pricing for the company’s
international markets.(1000 words – 20 marks)
You need to provide a logical analysis for the appropriate product pricing taking into account the various factors
that needs to be considered.
– You need to show critically discussion in the degree of focus on the specific question asked, structure and
provision and critical evaluation.
4) Discuss and analyse the critical factors that need to be considered when developing a new distribution strategy.
Recommend an appropriate distribution strategy for the international target markets for this business (1000 words –
20 marks)
– You are expected to provide a logical and coherent recommendation of the distribution strategy based on the
analysis conducted.