Using key topics from this module,
Political Economy of International Trade
World Trading System
Developing Imports and Exports: Documentation, Procedures and Risks
Managing International Trade Finance
Developing Export and Import Strategies
Logistics and Modes of Transport in International Trade
Managing International Trade in the Age of Information
Ethics in International Trade
Elaborating an Articulate Export-Import Strategy for an International Firm
Develop an export strategy for an exporter in China of your choice for entry into UK market. Please choose the product or products will be exported to UK. Also ensure that this firm is not already exporting this product(s) to UK. The products must not be exported from this company before, it must new product in this company
Required
Write a Board Paper asking the board of directors of the chosen exporter to adopt and implement your proposed export strategy. Your Board Paper should include an analysis of the proposed strategy taking into account the following issues:
• International trade theory: Why and how firms engage in international trade
• Approaches used by firms to adhere/avoid/bypass instruments of trade protection or to benefit from trade promotion and investment tools (at national, regional and global levels)
• Types of export-related strategies
• Accessing market opportunities: entry strategy, cross-border collaboration and risk analysis
• Logistics, modes of transport and information technology
• Incorporating ethical issues in strategic decision-making
Your analysis and recommendations should also consider the benefits and potential barriers to successful implementation of the future strategy.
Word limit: The marks of any student who exceeds the word limits stated above by more than 10% (i.e. exceeding 1650 words) will be reduced by 10%. There is no penalty for writing fewer words (i.e. less than word limit). Assignments submitted as PDF will not be marked.
Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the Harvard Referencing Style。
End of Module Assessment Rubric
SECTION A: LEARNING OUTCOME ASSESSMENT Marks Available Marks Awarded
LO Number This section is worth 75 marks.
LO1 Show critical awareness of the complex nature of international trade, its main actors, the legal frameworks and institutions and their major issues 0-20
LO2 Critically analyse and evaluate the trade exchanges at both quantitative and qualitative level 0-10
LO3 Show knowledge of the main trade and investment promotion tools 0-15
LO4 Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues 0-30
Section A Total 0
SECTION B: BOARD PAPER Marks Available Marks Awarded
Criteria This section is worth 15 marks.
Standard Template Student does not use standard Board Paper template. 0
Student makes limited use of standard Board Paper template: some sections are missing or incorrect 1
Student uses standard Board Paper template correctly 2
Student uses standard Board Paper template correctly in context of the assignment 3
Written Communication Student does not write clearly 0
Student writes reasonably clearly, but with many spelling and grammar errors 1
Student writes clearly with some spelling and grammar errors 2
Student writes very clearly with NO spelling and grammar errors identified and with business formatting. 3
Audience Student demonstrates a limited awareness of audience. 0
Student demonstrates some awareness of audience. 1
Student demonstrates consistent awareness of audience 2
Student demonstrates consistent awareness of audience and selects content to suit audience. 3
Evaluation of Sources The student has not identified and used references from a complex set of sources to address the assessment topic. 0
The student has identified and used a very limited range of references from a complex set of sources to address the assessment topic. 1
The student has identified and used a satisfactory range of references from a complex set of sources to address the assessment topic. 2
The student has identified and used a wide range of references from a complex set of sources to address the assessment topic. 3
Argument Student makes limited attempt to present case/argument. 0
Student presents case/argument clearly. 1
Student presents case/argument clearly with reference to valid and relevant research. 2
Student presents case/argument analytically with reference to valid and relevant research. 3
Section B Total 0
SECTION D: CLASS PARTICIPATION & ATTENDANCE – 10 marks Marks Available Marks Awarded
Attendance Student attends all classes: Knowledgecast, Seminar, Group Activity 4
Class Participation Student completes class-specific assigned tasks and successfully delivers them in class 6
COMMENTS Section C Total 0
Assessment Total (A+B+C) 0
Interpretation of Learning Outcomes Assessed in the End of Module Assessment
In preparing your presentations use the following interpretations of the learning outcomes being assessed:
LO1: Show critical awareness of the complex nature of international trade, its main actors, the legal frameworks and institutions and their major issues (20 marks)
• Trade theory: Why/how firms engage in exporting and importing
• How to adhere/avoid/bypass trade barriers
• Accessing markets: cross-border collaboration and risk analysis
• Logistics, modes of transport and information technology
• Ethical issues in strategic decision-making
LO2 : Critically analyse and evaluate the trade exchanges at both quantitative and qualitative level (10 marks)
• Qualitative and quantitative statistics on trade exchanges involving ECCO at national, regional and global levels.
• Links to export strategy (links to LO4)
LO3 : Show knowledge of the main trade, investment and promotion tools (15 marks)
• Trade promotion/ investment tools/policies in targeted markets
• Approaches used to benefit from trade promotion/investment.
LO4 : Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues (30 marks)
• Consider various types of strategies before selecting an appropriate strategy.
• Step-by-Step approach to implementing export strategy (Links to LO1, LO2, LO3)
• Identify and deal with potential barriers to successful implementation of the proposed export strategy
• Quality of synopsis and recommendations
Assessment feedback: formative and summative
Formative feed-back is offered throughout the module in the context of seminar and group-activity discussions.
Students will receive individual written summative feedback on both assignments. Overall feedback on the Regular Assignment will also be given in class.
Module evaluation
Student feedback is obtained through confidential feedback at the end of the module and considered during the annual monitoring review process.
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