Please find the attached PDF Introduction to Marketing Session 8 and the case study for your reference. Please answers 3 questions asked on the page 9 of PDF Introduction to Marketing Session 8. Please refer to the attached files before answering questions and kindly don’t use citations as the answers should be based on the attached files.
Questions as below:
1.What difficulties do marketers face in using big data?
2.What does the author mean by the term ‘little data’ and why does he feel that this has value?
3.Do you agree with the author’s reservations about the use of social media data? Why/why not?