Aim of Assessment
You are to develop a travel destination package to learn about the planning involved in organizing a trip.
Task
Produce a report for your client for a 5 day trip to the Edinburgh Festival for a party of 50 people including both adults and
children, some with disabilities. You are required to analyse the current trends and identify the potential issues in planning
a trip for a mixed party of customers. You should also address the impact that your trip could have on the destination chosen.
You must consider the economic, environmental, cultural, political and social impacts and follow recognised codes of ethics
and practice.
You are required to produce and deliver a 15 minute PowerPoint presentation to your client giving your recommendations and
rationale for this trip.
Submission
• The word limit for this assignment is 3000 words.
• Students are expected to keep within the word limit. Appendices can only be used to support the main body of the
report. Any new information included in the appendices will not be marked.
• Your assignment should be written as a report supported with a PowerPoint presentation.
• You should use an appropriate writing style and vocabulary.
• Assignments should be correctly referenced using the Harvard system of referencing. Incorrect or insufficient
referencing will be penalised.
Assignments with a copy of the presentation must be submitted via ‘Turnitin’. Individual feedback will be automatically
generated by Turnitin once the marking and quality assurance process has been completed.
Assessment Criteria
This assignment requires you to demonstrate your ability andunderstanding of the demands and issues involved when working in
the Tourism sector and meeting client’s requirements.
The analysis must be supported by academic theories and concepts and the paper must be a report and comply with the Harvard
referencing guidelines. The reflection must not be descriptive in nature; it should provide clear evidence of understanding
of the issues under consideration.
There is no correct number of academic references to be utilised as the student must draw as many references as required to
provide a high quality answer. However, a minimum of 12 academic sources are expected, and a majority of these should be
current, internationally peer reviewed articles/journals or accredited textbook references. Sources such as Wikipedia and the
like are not accepted. Sources available only online should be avoided.
You must be mindful of how marks are allocated based on your ability to define, analyse and apply the key concepts. The chart
below demonstrates how the marks (in percentages) will be allocated according to the criteria shown.
You will notice that without any application or understanding you may struggle to pass the module and note that the majority
of the weighting in the marks is on analysis. Similarly, if you only demonstrated understanding and application the highest
mark that you could achieve is 50%.
Specific Module Guidance
To achieve a pass level mark you must ensure that you describe the characteristics of the tourismsector and recognised codes
of ethics and practice. This will require secondary research. Your work will be referenced according to the Harvard
Referencing System and will be report format.
To achieve higher marks, in addition to the requirements to achieve a pass mark, you will need to make informed comparisons
between the theories and concepts you have studied and provide a reflection on how these apply to your project topic. The
analysis will be very well applied and will rely heavily for support on current literature.
Marking Guide
Student identifies key issues and theories relating to tourism and event planning.
Maximum marks 25
Student describes and/or explains the key issues and theories relating to tourism considering the economic,
environmental, cultural, political, social impacts and codes of ethics and practice. Maximum marks 20
Student analyses the key issues and theories relating to the economic, environmental, cultural, political, social
impacts and codes of ethics and practice of the tourism sector. Maximum marks 25
Recommendations for the client’s trip. Presentation will be marked see criteria attached. Maximum marks 20
Presentation and referencing. Appropriate format is used and follows Harvard referencing guidelines. Maximum marks 10
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