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Advocacy Assignment Description: After completing the advocacy speech, students should be able to: develop a compelling case that vividly explains current problems and provides appropriate
solutions.
maintain a strong sense of structure without relying on signpost words. make language choices that motivate the audience to take specific actions. deliver the speech in a compelling manner that engages the audience despite environmental
distractions.
Assignment Description: The advocacy speech asks you to your audience to take actions that contribute to solving the problem you have identified. The persuasive speech asked you to reach out and attempt to persuade the members of your audience that disagreed with you. Now, you must work on getting those members of your audience that agree with you to take some type of action. In this speech, you will foster shared beliefs, identify a pressing problem, provide appropriate solutions, and motivate the audience to act. Shared Identity and Adversaries: The advocacy speech focuses much more on the stylistic use of
language than the other speeches this quarter. Through strategic use of language, you can reinforce the shared values and beliefs of your audience. In reinforcing the shared values of the audience, you can define yourself against an ?adversary.? This ?adversary? could be any individual, organization, or institution that opposes your cause. Course of action: You need to motivate the audience to take specific actions. By ?actions? here,
I mean a realistic set of activities or behaviors that the audience can perform in order to advance your cause. You should specifically outline the course of action that the audience should take. What does the audience need to do in order to support the cause? Boycott certain products or companies? Support a specific advocacy group? Participate in another rally? You should avoid being vague and calling for actions like, ?carry on the good fight!? Example: Let?s say that your speech supported same sex marriage initiatives. You could
reinforce the shared identity of the friendly members of the audience by drawing on values like, fairness, equality, and tolerance. Having established the problem as one of unfair treatment, you would explain what the audience could do in order to help in the fight for same sex marriages. They should attend an upcoming rally, they should support candidate that outline a clear preference for same-sex marriage (and list them), etc.

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COM 220: Public Speaking 61

In addition to motivating your audience to action, the advocacy speech must satisfy the following requirements: : The speech should run 5-7 mins . Your assignment grade will be lowered by 5
points for every 45 seconds you speak under or over the target time range.
: There are no formal source citation requirements for this speech. This does not mean that your claims do not need support; simply that an advocacy speech requires less overt citation. You should support your claims with a variety of sources (examples, statistics, etc.)
: You must craft some phrases that inspire action and convey the passion that you
feel for this topic (and the passion your audience should feel).
: You must explain a specific action(s) that the audience should take in order to
support the cause and weaken the adversary.
: Your goal in this speech is to motivate the sympathetic
members of your audience to take action to help solve the problem you have identified. I?m not asking you to pretend that your audience is wildly friendly or composed of anyone else besides the people you see standing thereYou have in your audiencepeople who agree with you and people who don?t. You are trying to get those who do agree to do something. Everything flows from this goal. You know your peers. Why are they not acting now? What can you say to get them to take actions (however small)?
: When students assume that this is simply a pretend speech in front of a
pretend audience, they start making all sorts of crazy claims. You are trying to motivate people to action, but this doesn?t mean that you should leave this plane of reality. Words have consequences and you must maintain defensible consequences. Remember back to the reading on honest persuasion; you are engaging in win-rhetoric for this speech, but the defensible kind. You can talk about the problems with the values or motivation of the adversary, but you shouldn?t simply engage in unprincipled attack speech. Here?s a hint: if you find yourself making multiple references to how the adversaries are fascists, you?ve probably gone too far.
: This speech is a unique opportunity to stand in a
public area and demand attention. People will literally stop in their tracks and listen to your argument. The implication here is that it had better be a good argument and you had better be serious about your argument. I?m not saying that there can?t be humor in your speech, but that you should be serious about your topic and your intent. In the past, I have been discouraged when I see students playacting instead of speaking. They get out there and scream and render their garments, but it feels disingenuous. Alternatively, students simply stand there are read their notecards. Both actions miss the point of the assignment, which is

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COM 220: Public Speaking 62

to actually engage an audience of strangers with your honest and serious arguments. It is difficult and potentially embarrassing, but if you really commit yourself to being heard as a serious and engaging speaker, you will get so much from this assignment.
: The audience needs to know exactly what you
are talking about as the key problem. Don?t be vague; be precise. Use the stock issues to explain in detail the nature of the problem. So, in a speech in favor of same-sex marriage, you should be able to explain in detail why the status quo is hurting same sex couples; don?t simply repeat that the status quo is homophobic.
: You have outlined a problem (or problems) in your speech
and provided a couple of solutions. The call to action is what we, as you audience, need to do to help the solutions come into being. What can we do to help? Contribute money or time to a specific agency? Boycott some product? These are likely to be smaller acts (we, your audience, are not Congressional leaders), but they should logically support the solutions you recommend.
In an excellent speech (81-90), the speaker will:
1.identify with the audience by explaining how a specific set of shared values are
demonstrated or imperiled by the topic
2.use stock issues effectively and intelligently 3.clearly explain the existing problems in vivid detail using specific examples and strong
language devices
4.critique the opposition and their role in perpetuating the problem without demonizing them 5.provide specific relevant and realistic solutions and explain how these solutions fit within
existing efforts
6.build to stirring and realistic call to action that compels people to act 7.have a clear and natural sense of speech arrangement 8.incorporate support/evidence that clearly supports and advances claims 9.deliver an excellent introduction and conclusion 10.speak extemporaneously and incorporate dynamic interaction with the audience 11.speak energetically and passionately, without falling into a parody of advocacy speaking 12.fill the space with projection and demand the attention of passers-by 13.conform to time limits. Advocacy Speech Grading Criteria: Name:______________________________________ + = excellent, + = good, = adequate, – = flawed, – = poor/missing Note: The percentages here are guidelines. All these categories are mutually dependent. ___________________________________ Comments: Additional Comments:

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____ The speaker arranged the key ideas in a clear and
compelling manner that encouraged audience members to act
____ The speaker arranged the speech with appropriate
emphases and delivered them effectively
____ The speaker effectively concluded the speech in clear
and commanding manner
____ The speaker developed a compelling case that identified
a pressing problem
____ The speaker intelligently and compellingly framed the
issue
____ The speaker effectively used a variety of evidence to
support the claims and motivate the audience
____ The speaker provided clear and realistic calls to action
that advanced the cure
____ The speaker wrote stylistic devices into the speech well ____ The speaker’s stylistic devices increased the speech?s
persuasiveness
____ The speaker?s delivery style was appropriate to the topic ____ The speaker delivered the speech in an engaging manner ____ The speaker’s voice commanded attention and added to
their ethos
____ The speaker interacted with the environment and the
audience appropriately and effectively
____ The speaker used vocal variety, pacing, and pauses
effectively
____ The speaker moved and gestured effectively ____ The speaker developed an ethos that increased the
effectiveness of the argument.
____ The speaker addressed an topic appropriate for the
assignment
____ The speaker?s argument was appropriate for the assignment
and the time constraints

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