Japanese Distribution Challenges

Instructions:

From Chapter 15, explain why the global distribution process is more difficult in Japan than in other global markets. Also include a discussion of Japan’s Large-Scale Retail Store Act and how the Structural Impediments Initiative is bringing about change in Japanese retailing.

TEXTbook:

Cateora, Philip and John Graham (2011), International Marketing, 15th edition, Irwin McGraw Hill. ISBN: 978-0-07-352994-3

Style and format for assignments:

Typed (word processed)

Margins: one inch on the top, bottom, and both right and left sides

Spacing: double-space

Font: Times New Roman 12-font

Page size = letter; Use a standard 8-1/2 by 11 inch paper format

APA 5th Edition Format (Any Web site will provide examples, particularly the references page)

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