1. Case Summary
2. Marketing Issues
3. Personal Case Analysis
4. Questions: Read the case on page 726 and answers these questions within your analysis.
1.What is JCPenney doing to influence the target market’s evaluation of the value of its merchandise?
2.How do you think competitors should respond to JCPenney’s everyday low prices? explain.
3.Would you suggest that JCPenney reveal the markup it uses to arrive at its prices as a way to convince customers that its everyday prices are really low?
5. Conclusion
6. References
Additional Note: In early April, 2013, JCPenney CEO resigned and a new CEO took over. Read the article from this link and decide how much their EDLP pricing strategy affected his departure.
http://www.huffingtonpost.com/2013/04/08/jc-penney-ron-johnson-ceo-out_n_3039934.html (Links to an external site.)