Reading List
Recommended reading (books):
Albaum, G. and Duerr, E. (2011) “International Marketing and Export Management”, Financial Times – Prentice Hall. This is available as an electronic book from the library system.
Paul, J. and Aserkar, Rajiv. (2013) “Export Import Management”, Oxford.
Reuvid, J. and Sherlock, J. (2011) “International Trade – an Essential Guide to the Principles and Practice of Export”, Kogan Page.
Branch, A. (2006) “Export Practice and Management”, Thomson.
Noonan, C. 1999, “The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas,” Butterworth Heinemann.
Capela, J.J. (2008) “Import/Export for Dummies”, Wiley.
Weiss, K.D. (2007) “Building an Import/Export Business”, Wiley.
Journal Articles:
Session one – Lamb, P, Sandberg, J. and Liesch, P. (2011) “Small Firm Internationalisaiton Unveiled Through Phenomenography”, Journal of International Business Studies, vol 42, pp. 672-693
Kuivalainen, O., Sundqvist, S., Saarenketo, S. and McNaughton, R. (2012) “Internationalisation Patterns of Small and Medium-Sized Enterprises”, International Marketing Review, vol 29, no 5, pp 448-465.
Kontinen, T. and Ojala, A. (2012) “Internationalisation Pathways Among Family-Owned SMEs”, International Marketing Review, vol 29, no 5, pp 496-518.
Li, L., Qian, G. and Qian, Z. (2012) “Early Internationalisation and Performance of Small Hi Tech ‘Born-Globals’”, International Marketing Review, vol 29, no 5, pp 536-561.
Session two – Brouthers, L., Nakos, G. Hadjimarcou, J. and Brouthers, K. (2009) “Key Factors
for Successful Export Performance for Small Firms”, Journal of International Marketing, Vol. 17,
No. 3. pp.21-38.
Kaleka, A. (2011) “When Exporting Manufacturers Compete on the Basis of Service: Resources
and Marketing Capabilities Driving Service Advantage and Performance”, Journal of
International Marketing, vol 19, no. 1, pp.40-58.
Olejnik, E. And Swoboda, B. (2012) “SME’s Internationalisation Patterns: Descriptives, Dynamics
and Determinants”, International Marketing Review, vol 29, no 5, pp 465-495.
Session three – Fletcher, M., Harris, S. and Richey, R.G. (2013) “Internationalization knowledge: What, Where, and When”, Journal of International Marketing, vol 21, No 3, pp. 47-71.
Chung, H. (2010) “Analysing Marketing Customisation Strategies in Australian
Firms: a Framework for Services and Goods Exporters”, Asia Pacific Business Review, Vol. 16.
No. 4, pp.505-525.
Session four –
Magnusson, P., Westjohn, S.A., Semenov, A.V. Randrianasolo, A.A. and Zdravkovic, S. (2013), “The Role of Cultural Intelligence in Marketing Adaptation and Export Performance”, Journal of International Marketing, Vol 21, No4, pp.44-61.
Johnson, J., Yin, E., and Tsai, H. (2009) “Persistence and Learning: Success
Factors of Taiwanese Firms in International Markets”, Journal of International Marketing, Vol. 17,
No. 3, pp.39-54.
Session five – Leonidou, L. Katsikeas, S. and Hadjimarcou, H. (2002) “Building Successful
Export Business Relationships: a Behavioural Perspective”, Journal of International Marketing,
Vol. 10, No. 3, pp. 96-145.
Session six – Sichtmann, C. and von Selasinsky, M. (2010) “Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships”, Journal of International Marketing, Vol. 18. No. 1, pp.86-108.
Session seven – Lages, L., Silva, G. And Styles, C. (2009) “Relationship Capabilities, Quality
and Innovation as Determinants of Export Performance”, Journal of International Marketing,
Vol. 17, No. 4, pp.47-70.
Tan, Q. And Sousa, C.M. (2011) “Research on Export Pricing: Still Moving Towards Maturity”,
Journal of International Marketing, vol. 19, no. 3, pp. 1-35.
Session eight – Diamantopoulos, A. and Kakkos, N. (2007) “Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration”, Journal of International
Marketing, Vol. 15, No. 3, pp.1-31.
Session nine – Sousa, C., Ruzo, E. And Losada, F. (2010) “The Key Role of Mangers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance”, Journal of
International Marketing, Vol. 18, No. 2, pp.1-19.
Session ten – Mohamad, O., Ali, A. and Ramayah, T. (2009) “Exports to Arab-Speaking
Countries: Determinants of the Performance of Malaysian Companies”, International Journal of Management, Vol. 26, No. 3, pp.465-475.
Leonidou, L.C., Palihawadana, D. and Theodosiou, M. (2011) “National Export Promotion
Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy,
Competitive Advantage, and Performance”, Journal of International Marketing, vol 19, no. 2,
pp. 1-29.
Hultman, M., Katsikeas, C.S. and Robson, M.J. (2011) “Export Promotion Strategy and
Performance: The Role of International Experience”, Journal of International Marketing, vol. 19,
no. 4, pp. 17-39
Session eleven – Sharma, V. (2005) “Export Management Companies and E-Business: Impact
on Export Services, Product Portfolio, and Global Market Coverage”, Journal of Marketing
Theory and Practice, Fall 2005, pp.61-71.
Session twelve – Barnes, B., Leonidou, L., Siu, N. and Leonidou, C. (2010) “Opportunism as
the Inhibiting Trigger for Developing Long Term Oriented Western Exporter-Hong Kong Importer Relationships”, Journal of International Marketing, Vol. 18, No. 2, pp.35-63.
Periodicals– The following journals are indicative only – you will find that the library subscribes to a wide range of journals, with many available online.
Journal of International Business Studies
Journal of International Marketing
International Journal of Management
Internet sources– the resources included below provide you with an indication of the wealth of information available online. As you discover additional useful resources, please email the teaching team and we will continue to develop a valuable resource together.
UK Department for Business Innovation and Skills – http://www.dti.gov.uk
International Chamber of Commerce – www.iccwbo.org
UK Trade & Investment: Services for Exporters & Importers Free information to help you do business internationally. Lots of information for importers and exporters.
www.uktradeinvest.co.uk/
Business link has an international trade section: http://www.businesslink.gov.uk/bdotg/action/layer?lang=en&topicId=1079717544
Export Webinar Course: http://www.export-u.com/
Task Brief 1 – Coursework
Module Title: Export Management
Assessment Title: Export Development Plan – Key Categories
Individual/Group: Individual
Weighting: 30%
Submission Date: Week 33, specific date is available through Assessment Scheduler
Instructions To Students For Submission Of This Coursework
Submit assignments to the Student Help and Information Point in hard copy by the deadline date. Upload an electronic copy to the Turnitin site for the module which can be accessed via the ‘Assessments’ folder in the Bb site.
Task Details:
In assignment one you are required to demonstrate your knowledge of the information and data that is required for export development plan. You should consult relevant sources of information to produce an explanation of:
1 What is meant by the ‘business and market environment’ of a target market? What kind of information would an exporter need to collect to understand this?
2 What is meant by the concepts ‘market segmentation’ and distribution channels’? What kind of information would an exporter need to collect to understand these?
3 What are the financial issues, export practicalities and technicalities that an exporter would need to know about to in the context of developing an export strategy?
Particular instructions to students:
The word count for this assignment is 1,500.
Frequently asked questions:
1 Sothis is an assignment that helps prepare the ground for assignment two? Yes, in assignment two you will be allocated a specific product and target market, and will be asked to produce a customized export strategy/development plan for these. In assignment one you are asked to demonstrate that you know the topics, themes and issues covered and incorporated in an export strategy.
2 Where do I get this kind of information? You should consult the reading list for the module and the suggested web-sites as a starting point. These resources will allow you to form an understanding of what is included in an export strategy/development plan.
3 How should I structure my paper? You should use headings and sub-headings to structure your discussion and information; write it as you would normally write your papers.
TAKE ADVANTAGE OF OUR PROMOTIONAL DISCOUNT DISPLAYED ON THE WEBSITE AND GET A DISCOUNT FOR YOUR PAPER NOW!