“Keywords in Cyberculture Studies” and “How to Analyze Websites:”
Look critically at how well the site addresses or fails to address the kind of substantial issues of access and representation that make up the digital divide.
Guidelines and Prompts (refer also to two of the mini-lectures on this course web site: “Keywords in Cyberculture Studies” and “How to Analyze Websites:”
Decide the genre of web site you wish to analyze (mainstream portal, gender or ethnic portal, corporate, media, game, personal homepage, educational, self-help, social
network, etc.
Review the elements of web page style (fonts, color, layout, use of multiple media, interactivity, personalization, etc.) in the “How to Analyze Websites” of the
mini-lecture. Analyze how these elements contribute to the message(s)site, and shape/limit its audiences.
What “subject position(s)” (see “Keywords” mini-lecture) does the site represent? Does it presume “default norms” of unspoken or assumed whiteness, or maleness, or
straightness, or middle-classness in its visitors, or does it reach out significantly to other subject positions? What particular features (words, images, links, etc.)
of the site let you know to whom it is, and is not, directed? Does it seem to intentionally limit its target audience, or do the limits you note seem to result from
not thinking about diverse audiences?
If the site seems mainly or seriously aimed at a marginalized group, what assumptions about the target audience does it convey? Does it unintentionally stereotype,
commodify (turn into an object of consumption), exoticize, homogenize or otherwise fail to deal with the complexity of the group(s)? Does it do well with gender
diversity, but poorly with class, or vice versa? Does it treat racial minorities carefully, but ignore or insult sexual minorities? Does it celebrate urban folks but
ignore or condescend to rural ones, or vice versa? Is it accessible to people with disabilities etc.?
To the extent that the site offers “personalization,” what kind of “menu” of personalization does it offer? What possibilities and what limits does the menu offer in
terms of social attributes?
Remember that the meaning of a site is determined not just by what is present, but also by what is absent, by what or who gets left out.
It is very important that you think about and include in your analysis the issue of how your own “subject position” and your own values shape your response to the
site.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂