Paper instructions:
1 . 1-Evaluate the internationalization process of Levendary given the company’s profile and international management experience.
2. 2-Describe the existing/potential organizational structure of Levendary Cafe
3-Which market entry mode would you have recommended?
4-What changes (if any ) should Mia Forster make? Specifically, what should she do about Louis Chen? And what changes (if any) would you propose to headquarters
Case Study Assignment: Levendary Café in China
Purpose of Assignment
The purpose of the assignment is to give students the opportunity to build an understanding of the traditional and extended trade theories, the traditional and extended internationalization
processes. Further. the evolving roles and responsibilities of country subsidiary management and the corresponding changes in the nature of parent/headquarters-subsidiary relationship are
examined. The assignment also allows students to explore the need to change roles and relationships over time, depending on the subsidiary’s stage in the life cycle.
Grading Guide
Content
70 Percent Met
Partially Met Not Met
Comments:
Evaluates the internationalization process of Levendary given the company’s profile and international management experience
Describes the potential organizational structure of Levendary Cafe
Recommend(s) the plausible market entry mode for Levendary’s expansion into China
Recommends changes (if any) for Mia Forster make. Specific recommendation(s) for Louis Chen were suggested.
Specific changes to corporate headquarters to address the conflict(s) with the China subsidiary to ensure continued growth were proposed
The presentation includes relevant media and visual aids that are consistent with the content.
The paper is no more than 1,050-1400 words in length Total Available Total Earned
11 #/11
Presentation Guidelines
30 Percent Met
Partially Met Not Met
Comments:
The presentation is laid out with effective use of headings, font styles, font sizes, and white space.
Intellectual property is recognized with in-text citations and a reference slide.
The presentation includes an introduction and conclusion that preview and review major points.
Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available Total Earned
4 #/4
Assignment Total # 15 #/15
Additional comments:
Case Study Assignment: Levendary Café in China
Purpose of Assignment
The purpose of the assignment is to give students the opportunity to build an understanding of the traditional and extended trade theories, the traditional and extended internationalization
processes. Further. the evolving roles and responsibilities of country subsidiary management and the corresponding changes in the nature of parent/headquarters-subsidiary relationship are
examined. The assignment also allows students to explore the need to change roles and relationships over time, depending on the subsidiary’s stage in the life cycle.
Grading Guide
Content
70 Percent Met
Partially Met Not Met
Comments:
Evaluates the internationalization process of Levendary given the company’s profile and international management experience
Describes the potential organizational structure of Levendary Cafe
Recommend(s) the plausible market entry mode for Levendary’s expansion into China
Recommends changes (if any) for Mia Forster make. Specific recommendation(s) for Louis Chen were suggested.
Specific changes to corporate headquarters to address the conflict(s) with the China subsidiary to ensure continued growth were proposed
The presentation includes relevant media and visual aids that are consistent with the content.
The paper is no more than 1,050-1400 words in length Total Available Total Earned
11 #/11
Presentation Guidelines
30 Percent Met
Partially Met Not Met
Comments:
The presentation is laid out with effective use of headings, font styles, font sizes, and white space.
Intellectual property is recognized with in-text citations and a reference slide.
The presentation includes an introduction and conclusion that preview and review major points.
Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available Total Earned
4 #/4
Assignment Total # 15 #/15
Additional comments:
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