Linsanity . – Cheap Research Essays

Linsanity .

Project instructions:
The Dynamic Duo Case Report will be an oral presentation that each student, working with a partner, will deliver in class on Thursday, October 23.

The assignment will test your skills of research, analysis, judgment, and presentational content and delivery acumen. All are necessary requisites to

ascend in the practice of integrated communications and public relations.
The class will be divided into groups of two, i.e. the ?duo,? and each group will select from a list that I provide, a different contemporary public

relations case.
Your assignment, together with your partner, is to examine the case clinically and, using the concepts and practices discussed in class and included

in your textbook The Practice of Public Relations, organize a 10-minute presentation along the following lines:
1. Explain the situation, i.e. the background, paying particular attention to the public relations challenges involved.
2. Assess potential reputational consequences to the individual or organization ? both pro and con ? of continuing to deal with the situation along

the lines adopted. Discuss potential positives and pitfalls in following this course, using reference sources and proof — articles, quotes,

incidents, history, etc. ? to corroborate your points.
3. List the primary challenges ? preferably in 1, 2, 3 order ? that the individual or organization must confront and manage in order to reinforce

his/her/its credibility. Clearly state the individual?s or organization?s objective in the regard.
4. Recommend a course of action and key messages to deal with each of the primary challenges you?ve cited in order to realize the objective you?ve

stated.
In terms of ?deliverables,? each duo will be responsible for delivering a thoughtful, well-
researched, and persuasive 10-minute presentation and defense; each duo member must speak for five minutes. In addition, a 2-3 page summary of ?